– Amazon is reportedly planning to launch an initiative related to NFTs and Web3 gaming this spring.
– The initiative is in the early stages of development and Amazon has more than a dozen partners lined up for the project.
– Amazon executives have reportedly reached out to at least one family office and plan to conduct an NFT drop with an artist.
Amazon, the world’s largest electronic retailer, is reportedly planning to delve into the non-fungible token (NFT) and Web3 gaming markets with an upcoming initiative. According to a report by Blockworks on Thursday, the initiative is in its early stages of development and Amazon has more than a dozen partners lined up for the project.
The report further states that Amazon executives have reached out to at least one family office and plan to conduct an NFT drop with an artist. Furthermore, the initiative involves getting Amazon customers to play crypto games and claim free NFTs in the process. Amazon CEO Andy Jassy had earlier expressed his belief that NFTs will continue to grow significantly, adding that the company was not looking into adding crypto payments.
Since 2021, Amazon has been posting vacancies for developers and engineers in the Web3 realm. The company has also posted a vacancy seeking a “Digital Currency and Blockchain Product Lead,” with a deep understanding of the digital and cryptocurrency ecosystem.
As Amazon looks to enter the NFT and Web3 gaming markets, the initiative could bring together a wide range of digital assets, including layer-1 blockchains, blockchain-based gaming startups and developers, and digital asset exchanges. This could potentially open up a world of opportunities for gamers, artists, and entrepreneurs looking to explore the world of digital assets.
For its part, Amazon is expected to make an official announcement regarding the initiative in April. With the proposed initiative, Amazon is seeking to revolutionize the NFT and Web3 gaming markets, and provide customers with an easy and secure way to explore the world of digital assets.